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Tim Murphy

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The exponential growth of smartphone users around the globe is no secret. IDC's Worldwide Quarterly Mobile Phone Tracker reports that vendors shipped a total of 444.5 million mobile phones in 3Q12 alone. The importance of the mobile evolution reaches a broad range of industries from financial services to travel and hospitality. Integrating mobile strategies includes meeting the needs of the mobile generation and is a crucial element for any business to grow and sustain. The burden of creating great consumer experiences and high quality enterprise applications across multiple platforms, including iOS, Android, and Windows, sits on the shoulders of mobile Web and app developers worldwide. While the perception of an iPhone world may be grandiose, the reality is iPhone and iOS only contribute to a small percentage (18 percent according to IDC's 2011 research) of the to... (more)